Not surprisingly, FOX became the first broadcast network to decline a request by President Obama for air time, deciding to show the drama "Lie to Me" tomorrow instead of President Obama's primetime news conference. At the same time, the news conference marking President Obama's 100th day in office will be aired by ABC, CBS, CNN, NBC, CNBC and MSNBC.
A news conference does cost the four broadcast networks an estimated $10+ million in lost advertising revenue. And this particular news conference comes at the start of a ratings sweeps months. Therefore, aside from the network being able to maintain its advertising for the hour, FOX will offer the only broadcast entertainment program with "Lie to Me". On the other hand, with the economy in distress, our operations in the Middle East and now the growing swine flu epidemic, the duty for all of the networks to air President Obama's news conference has become enormous. However, FOX has decided to take the coward's way out.
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